While the holidays are a rush for just about all of us, those who own and operate yoga and fitness studios know that January and February can be just as busy, if not busier! With so many New Year’s resolutions being made, people flock to yoga and fitness studios across the globe.
These numbers increase every year as more people become involved in the practice. Yoga Journal and Yoga Alliance conducts a survey every four years to measure the growth and impact of yoga in the U.S. The last one was conducted in 2016.
According to the survey, since 2012:
- The percentage of Americans who aware of yoga rose from 70 to 90.
- The number of American yoga practitioners rose from 20.4 million to over 36 million.
- 34% of Americans say they are somewhat likely to try yoga in the next 12 months.
There’s no doubt about it, year after year, yoga participation, and the revenue that goes along with it, is increasing. January and February have proven to be the busiest months of the year, and it’s important to be prepared!
Here are four ways you can get your studio set for success in 2018:
#1 Prep Yourself
As a teacher and a small business owner, it’s understandable that the January rush can be a very busy time for you. It’s essential to take a step back from everything, make a plan for how you will keep your own self-care practices present while you handle an increase in workload.
Obviously growth is a great thing for your business, your practice and the community you have built but, if you can’t sustain it what is it really worth?
#2 Prep Your Business
How’s the operational side of your studio and business? Is your schedule online, can new students easily sign-up to take classes, do you have a central point for managing memberships, class packs, and is all your other customer info organized? You might just need a (new) reliable and easy-to-use yoga scheduling and student management software!
Lots of questions! Lots to do! Not to worry, you still have time to get organized so your can accomplish everything you need to.
#3 Foster a Welcoming Yoga Environment
Whether the Resolutioners who visit your studio are first-timers or seasoned yoga practitioners, they are bound to be a bit nervous when they first start practicing there. Additionally, Resolutioners widely report that the number one reason they stop attending health and wellness facilities such as yoga and fitness studios is a lock of personal connection or engagement.
Before the newcomers start pouring through the doors, talk to your team and a few of those members who have proven to be consistent promoters. Encourage them to greet new faces, exchange names and offer to show them around. Make them feel at home, and they’ll make your studio their home!
#4 Refresh While There’s Still Time
Adding new studio floors is an powerful step for you to take with your studio, as seen in the Studio Spotlight done on Terri Fry and her studio, The Hot Yoga Factory in Chelmsford, MA (formerly Bikram Yoga Chelmsford). It allows you to transform the entire look and feel of your practice space, elevating the experience for you, your teachers and students!
That said, most renovation projects come require downtime for your business so while a thousand square feet of Zebra Yoga Tiles can be installed in less than a day, it’s best for your studio, and your stress levels, to get it done before the new year rush begins!
So what are waiting for? Get moving on your studio renovation today!