Keeping Up Your New Year’s Resolution

By now, we are already more than two weeks into the new year, which means that almost one-third of people who made a New Year’s resolution will have given up on their goal. It’s a sad statistic, and one that we hope you don’t become a part of.

If you have a made a health-based New Year’s resolution this year, and you are afraid that you may not uphold your resolution, follow these tips to keep you going strong all year long.


­Maintaining Your Yoga Practice During through the New Year

The holiday season has transitioned into the New Year and now many of us are knee deep in the early stages of working to accomplish our 2017 resolutions.  During this initial, energy filled stage of pursuing our goals, we must take steps to ensure that, when the excitement and possibility of our resolutions starts to give way to the grind of hard work and commitment, we have set ourselves up for success.

How do you set yourself up for success?  Well, as it relates to your yoga practice and likely many other facets of your life, here are some thoughts:  


How to Market Your Gym During the Holidays

As we push through the holiday season, many gym owners will be looking to market their facility to the inevitable rush of people who will surely be seeking to fulfill their New Year’s resolutions in just a few weeks.

January is a time to begin new projects, set lofty goals and try new things. If you are looking to promote your gym during the holidays so that, when the time comes, people will be looking to join, follow these marketing tips.


5 Things to Do Before Opening a Second Martial Arts Facility

Opening a new facility is an exciting time for owners. It means that your business is successful and the community you have created is growing. While you may be excited to open a new location as soon as possible, it’s not something that you should rush into.

Here are five things you should do before opening your new facility:


Tips for Practicing Yoga with Kids

Yoga is the perfect exercise for children. It teaches them patience and self awareness. It also promotes balance, flexibility and healthy living. Most importantly, your kids will have a lot of fun exploring their potential as they grow through practice.

If you are a yoga instructor or enthusiast, your young ones will eventually see you practicing and want to join you. This is a great thing, but in order to promote body awareness and allow them to enjoy their practice, it’s important to give them a bit of proper training.

Here are some tips to help you get your little ones started.


Building Long-Term Relationships With Your Customers

What is the first step in retaining a customer? You must prove to them that your training works and that they can reach their goals by working with you. When a new member, child or adult, starts at your facility, make sure to ask them, “Why did you come here and what do you hope to achieve?” With these simple questions, you can agree on a list of goals and determine the level of effort and time needed to reach them.


4 Ways to Keep Martial Arts Students on Track During the Winter

The holiday season is officially here, which means that people will be breaking out the drinks, treats and oversized family dinners.

It also means they will be less likely to hit the gym. This goes for everyone: MMA/martial arts students and yogis alike.

Whether it is because of the harsh weather, cold or pure laziness, many people are just less inclined to leave their home until the spring, which means that trainers and gym owners need to come up with new ways to get their students excited about continuing their practice.

This winter, don’t let your gym become a ghost town. Invigorate your students with renewed energy by:


The Difference Between Martial Arts Advertising and Marketing

It’s time to stop advertising and start marketing your martial arts school! If you are asking, “aren’t they the same thing?” the answer is no. Advertising is specific to one concept and one ad, like advertising a new member special. Marketing encompasses several elements and a long-term strategy to build your brand and name recognition.


Growing the MMA Lifestyle in Your Area

Mixed Martial Arts has gained increasingly more exposure within the general public and national media largely due to the popularity of the UFC. Despite this growing popularity, a vast majority of the “neighborhood training facilities” are not fight schools. This leaves ample opportunity for facility owners to take advantage of the national exposure and attract new customers. How can you use this opportunity to grow your business?