Whether it’s the start of the New Year and your facility is experiencing a surge of new students or it’s one of the lazy days of summer, cleanliness counts! Consistent and proper cleaning of your flooring, wall pads and other training equipment not only helps protect the health of you and your students, it also extends the life and the look of your equipment and facility and, possibly even more important, it can be the difference between a new student becoming a regular or becoming a memory.
One of the challenges of owning or operating a small business is not allowing your message to become lost in the noise surrounding your potential customers. As we approach the holiday season this will be even more difficult. Here are some ideas that may help you get your message and ideas through to your clients and potential clients in order to keep your pipeline full.
Hailing all the way from Rio De Janeiro, Brazil, Caio Terra is a leading BJJ rooster weight. He is also the owner and head instructor of the Caio Terra Academy. We recently partnered with the Caio Terra Academy in San Jose, California, outfitting the facility with our martial arts mats and custom-printed wall mats.
Zebra owner and CEO, Chuck Blanski sat down with Caio at his academy to talk about how he got into Jiu Jitsu, his facility and what his plans are for the future.
A person’s yoga practice is a transformational journey, and owning a yoga studio is a similar experience. Over the years your studio will change, and it’s our job here at Zebra to ensure that it changes for the better.
There is no greater example of this change than one of our most recent clients: The Hot Yoga Factory in Chelmsford, MA. Formerly known as Bikram Yoga Chelmsford, The Hot Yoga Factory came to us looking for fresh new look for their studio.
The conversion of “base metals” into more rare and valuable elements, such as gold, is what most of us picture when we hear the word “alchemy”. But, for many in the Minneapolis area that’s an image that has been changing since a studio called Alchemy hit the scene!
Less than two weeks until the official start of Spring! But don’t wait until the spring cleaning season to start keeping your equipment clean. This is something that all facility owners and managers should be on top of at all times.
Properly cleaning your training equipment will not only protect you and your students from illness, it can extend the life of your MMA mats and will make your facility a place where people want to train. When it comes to running a business, image, particularly first impressions, is a huge component to growing and maintaining sales.
Make sure your facility is a clean, healthy and safe place to train by following these tips.
How are you managing your staff, specifically your trainers and instructors?
It is important that you don’t rely too much on one top-notch trainer. Any service-oriented business runs the risk of relying too much on the personality or skills of one person. It might be a restaurant with a strong head chef, it could be a church with a dynamic minister, or it could be your gym with one top trainer. You need to rely on ALL of your trainers.
At Zebra Athletics, we provide MMA, martial arts and tactical owners with all the mats, pads, bags, cages and everything else they need to make their facilities a success.
One of our most recent customers was an incredible facility, 4M Fitness.
Opening a new facility is an exciting time for owners. It means that your business is successful and the community you have created is growing. While you may be excited to open a new location as soon as possible, it’s not something that you should rush into.
Here are five things you should do before opening your new facility:
The holiday season is officially here, which means that people will be breaking out the drinks, treats and oversized family dinners.
It also means they will be less likely to hit the gym. This goes for everyone: MMA/martial arts students and yogis alike.
Whether it is because of the harsh weather, cold or pure laziness, many people are just less inclined to leave their home until the spring, which means that trainers and gym owners need to come up with new ways to get their students excited about continuing their practice.
This winter, don’t let your gym become a ghost town. Invigorate your students with renewed energy by:
It’s time to stop advertising and start marketing your martial arts school! If you are asking, “aren’t they the same thing?” the answer is no. Advertising is specific to one concept and one ad, like advertising a new member special. Marketing encompasses several elements and a long-term strategy to build your brand and name recognition.
Mixed Martial Arts has gained increasingly more exposure within the general public and national media largely due to the popularity of the UFC. Despite this growing popularity, a vast majority of the “neighborhood training facilities” are not fight schools. This leaves ample opportunity for facility owners to take advantage of the national exposure and attract new customers. How can you use this opportunity to grow your business?