by Marketing | Mar 24, 2020 | Other
By Kaitlin Young When I first sat down to write this, it was about the joys and struggles of opening our new gym. I had to start over. Maybe I’ll return to that piece later. We opened the Striking Institute on March 2nd, 2020. Our first week went great! We hadn’t...
by Marketing | Mar 16, 2020 | Other
By Elisabeth Clay When you first start training, everyone is better than you, for the most part. The aspect to training that should receive the largest focus is having an exceptional professor to teach you correct technique. As you learn and grow in the sport, the...
by Marketing | Mar 9, 2020 | Other
By Kyle Fisher As the President of Zebra Athletics, one of the best parts of my job is working with my team. I can openly admit that throughout my management career I have struggled to adequately show my appreciation for my staff, but as we take time out this month to...
by Marketing | Mar 3, 2020 | Other
Social media can feel overwhelming (Instagram, Facebook, Twitter, Snapchat, and on and on). In 2020, however, social media is a necessity for any business, including martial arts gyms. Social media not only helps you gain new members, but it can help increase...
by Marketing | Mar 1, 2020 | Other
When it comes to designing your MMA or martial arts facility, the fun part is realizing that you get to decide where everything goes, and how it all looks. The space you make for your martial arts mats is a key part of the design of your entire facility. Each gym...
by Marketing | Feb 25, 2020 | Other
By Kaitlin Young My first job out of college was working as a strength and conditioning coach at a volleyball club. I trained 272 girls from ages 11-18. Being so close in age to them was both a help and a hinderance, but there were many lessons to be taken from my...
by Marketing | Feb 22, 2020 | Other
No matter which part of the country you live in, by the end of February, most of us will be tired of the colder weather and cloudy skies. Cooler temps and shorter days keep us inside more often during the winter and severely limit our activities. As a gym owner, you...
by Marketing | Feb 14, 2020 | Other
By Elisabeth Clay So, today’s thoughts… while I have always fought the idea of someday opening a school, and still have no real plans to, I am beginning to have an opinion on what is important for opening a school. I am sure that as time goes on, I will change some...
by Marketing | Feb 14, 2020 | Other
Couples that train together, stay together, right? Even if it’s not true, it’s great to have couples at your facility. Having couples at your gym also provides you with a unique opportunity to create extra events, programs, and promotions that can increase your...
by Marketing | Jan 28, 2020 | Other
Eight years ago, professional MMA star Casey Halstead began the dauting process of opening his own gym. On top of everything else he had to do to get his facility up and running, he also had to choose reliable martial arts mats that would take the punishment of daily...
by Marketing | Jan 9, 2020 | Other
Located in Kingsport, TN, Vida Hot Yoga seeks to provide a challenging, yet approachable, fitness experience and an environment that celebrates each individual for showing up and striving to improve their health and fitness. Owners Ashley and Nate Davis reached out to...
by Marketing | Jan 2, 2020 | Other
By Elisabeth Clay While I am not the biggest fan of watching wrestling, I do believe there are things they do and a mindset they have that is very beneficial to competitive BJJ. If you keep up with my other blog posts, then you already know how I believe having a...
by Marketing | Dec 17, 2019 | Other
Martial arts gyms are often considered the home of tough, unstoppable, hardcore athletes. And they absolutely are, but all too often, especially in gyms that may have a lot of MMA fighters or competitive jiu jitsu athletes, it may be difficult for the gym owner to...
by Marketing | Dec 16, 2019 | Other
By Kaitlin Young In the not so distant past, I split my time between training for fights and working as a personal trainer. It’s a profession that goes hand in hand with fighting very well. Sessions can be scheduled around practices easily. We’re usually accustomed...
by Marketing | Dec 14, 2019 | Other
Gym owners have repeatedly heard the benefits of adding fitness programs and fitness space to their martial arts facilities. For those that have decided to move forward and have dedicated a portion of their mat space to fitness, deciding on what fitness equipment to...
by Marketing | Dec 13, 2019 | Other
By Elisabeth Clay Every sport has warm-ups — getting the muscles warm and more pliable, thereby reducing injury. Some of these warm-ups are sport specific and are used to learn basic movements utilized in each sport. Why Warm-Ups Are Important I’m sure a lot of...
