Every martial arts, yoga, and fitness facility contains one common element that is a large part of members’ first impressions and is crucial to branding: the colors they see. It’s basic and simple, and yet it’s a cornerstone of every gym and studio. How, then, should a new owner decide on the colors for their space? It’s a deeply personal decision, but it’s one that is important not only for your overall gym’s appeal, but also for your marketing and overall brand identity.
Here are a few key items to keep in mind when deciding on colors for your facility.
Look to Your Logo
Have you already decided on a logo? It is crucial to take into consideration the colors of your logo when deciding on the color of your gym or studio. An orange and black logo would not go well with a red and blue gym, for example. A facility with that colored logo, for example, may consider a mat design with orange squares bordered in black, and black wall pads. The orange squares bring out the orange of the logo, while all black wall pads allow the logo to be printed on them in a way that will stand out not only in the facility, but in photographs as well.
Think of your logo as a guideline for the colors that will be used in your facility. It’s a great place to begin!
Consider How the Facility Looks in Photos
In this day of visual media, it is necessary to consider how your gym or studio will look in photos, especially those that will go on your website, into your marketing materials, and be shared on social media/ While it may be tempting to stick with a single color, all white or all black, for example, such a design may make the facility very difficult to photograph. One color will not show the layout of your facility, nor will it demonstrate the size of your space. An all-white gym may be blinding and bright in photos, and an all-black yoga studio may appear small and too dark.
The most popular choice for gym owners is two contrasting colors; there are several reasons for this, but one of the most important is that it photographs makes it easier to show the size and layout of the facility, as well as being visually pleasing in photos. Using two or more different colors breaks up the facility and makes it much more visually appealing. It also allows you to layout the facility based on training areas, rings, common areas, etc.
Don’t Use Too Many Colors!
On the opposite end of the spectrum, using too many colors in your facility design can lead to a messy, off-putting experience. The last thing you want is your facility looking like a hectic mess of colors that all blend into one another. If you are using multiple colors, it’s best to stick with two-three options. Anything more should be used very minimally and only as accents spread across the facility.